Dodge, Paramount Pictures incentivize engagement with Anchorman competition
Dodge and Paramount Pictures have rolled out an interactive digital and mobile competition to promote the upcoming film "Anchorman 2: The Legend Continues."
View ArticleSesame Street leverages augmented reality to teach children vocabulary
Sesame Street has launched a new mobile application that leverages augmented reality to let children learn new vocabulary words by scanning printed food-related words on real-world objects.
View ArticleStar Trek goes with paid mobile game over freemium model
As the freemium model continues to gain steam, popular brands are increasingly weighing whether to launch paid or free mobile games, as evidenced by the new $2.99 Star Trek game and Angry Birds' first...
View ArticleGE strives to match desktop interactivity on mobile
While General Electric's latest sweepstakes is running across both desktop and mobile, the experience for the latter is not as strong, a discrepancy the company hopes to address in future campaigns.
View ArticleNissan combines video, mobile, social for highly-interactive contest
Nissan is introducing its new 2014 Rogue with a mobile and social adventure that asks fans to “open the briefcase” for a chance at winning one of the new models.
View ArticleNFL, American Heart Association encourage running with mobile game
The National Football League and American Heart Association have partnered to roll out a mobile game that incentivizes getting active through a connected avatar.
View ArticleSony Pictures brings more Jeopardy fun to mobile
Sony Pictures Television is bringing Jeopardy to sports fans around the world via a new mobile application called Sports Jeopardy.
View ArticleKellogg weaves together on-pack promotion and Spider-Man mobile game
Kellogg Company has a new Spider-Man-themed mobile game that encourages engagement with products such as Pop-Tarts and Pringles as a way for players to unlock different scenes and gain access to a...
View ArticleThe Associated Press gamifies video archives via paid mobile puzzle
AP Video Puzzles, a mobile puzzle application released by The Associated Press, features archived news and entertainment video footage, bringing educational content to new audiences through gaming.
View ArticleNew Belgium celebrates summer with multiplayer bike jousting mobile game
New Belgium Brewing is leveraging a new mobile bike jousting game to dial up the fun and make a connection with consumers during the summer months when they are looking to kick back and relax.
View ArticleSchick turns to X-Men fans to recruit new customers through mobile game
Schick is challenging male X-Men fans to play a mobile-first trivia game accessed through Facebook as part of a collaboration tied to the new X-Men film debuting this week.
View ArticleDisney embraces social messaging app Line with global game rollout
Disney’s expansion of a top-ranked Japanese mobile puzzle application worldwide underscores the entertainment conglomerate’s embrace of social gaming to engage mass audiences.
View ArticleUnited Concordia, Philly zoo twinkle with gaming app promo
Dental insurance provider United Concordia and the Philadelphia Zoo launched a three-year partnership focused on the importance of dental health among children and animals via mobile application...
View ArticleSports Illustrated launches FanNation for daily fantasy sports games
Sports Illustrated unveiled FanNation, a free mobile application for daily fantasy gameplay available on mobile devices and the Web.
View ArticleESPN Fantasy Football ramps up interaction with revamped app
ESPN Fantasy Football returns for the 19th season with an updated mobile application that allows fans to interact more than ever as they create leagues, manage teams and participate in mock drafts.
View ArticleBoston’s Restaurants & Sports Bar focuses on family with kids’ gaming app,...
In an effort to incorporate families into its marketing strategy, dining franchise Boston’s Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and...
View ArticleNational 4-H Council takes agriculture education to mobile
Youth development organization National 4-H Council teamed with risk management team CME Group to build an educational mobile application for agriculture despite the hands-on and physical aspects that...
View ArticleGeneral Mills cereal boxes to offer mobile gaming app, promo codes
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon...
View ArticleHasbro modernizes family game night with Monopoly app
Hasbro is addressing a threat to traditional board games from popular video games by updating its iconic Monopoly with a mobile application that links to users’ Facebook profiles, intending to entice...
View ArticleBrine incorporates more venues, 3D graphics into Shootout app sequel
New Balance brand Brine's mobile application Shootout 2 follows the success of its predecessor and uses 3D graphics and more intense gameplay for a compelling brand experience.
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