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Is Draw Something set up for brands in the long-term?

Games are consistently ranked as a top application category for consumers and with the emphasis on pictures and social media, Draw Something could shake out to be a hit for brands to advertise in. But...

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Unilever’s Axe gives away $1M in prizes via new mobile game

Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.

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Coca-Cola drives brand awareness via mobile gaming initiative

Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level.

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Skittles drives brand awareness via mobile game integration

Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.

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Disney, Best Buy support Special Olympics via mobile game promotion

Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics.

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Mars ups brand-building efforts through mobile game

Mars' M&M's has launched a mobile game to not only bolster brand awareness, but also entice candy enthusiasts.

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Coca-Cola leverages mobile game to raise funds for fight against AIDS

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

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Coca-Cola’s Fanta focuses on mobile gaming for branded engagement

Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.

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Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

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Zynga mobile success hinges on freemium ad model

After laying off 18 percent of its employees, Zynga is cutting down on its Web-based business to hone in more on mobile. To monetize these users, the company will need to focus on retaining users with...

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Archie Comics lets fans interact with characters via mobile game

Archie Comics has released a mobile game to give fans an interactive way to engage with the famous comic book characters.

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Red Bull elevates mobile strategy with retail promotion using SMS, QR codes,...

Red Bull’s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition.

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Yahoo ramps up Fantasy Sports Football app with new features

Yahoo is enhancing its mobile experience for football fans with new updates to its Fantasy Sports Football application.

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New Balance’s Brine scores with mobile gaming strategy

New Balance’s lacrosse brand Brine is launching a second mobile game application following the success of its initial effort, Shootout.

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Bud Light Platinum launches mobile social scavenger hunt

Bud Light Platinum and Justin Timberlake have created a scavenger hunt that blends the real world with mobile and social to give fans a chance to win a Platinum Nights trip to see the musician perform.

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Pop Secret taps mobile game to benefit Labels for Education

Pop Secret has released a mobile game called Poptopia that lets consumers earn Labels for Education points for their schools to redeem free products such as pens and yogurt.

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Sesame Street releases app that serves situation-specific games

Sesame Workshop, the producers behind Sesame Street, launched a new mobile application that provides users with one of more than 150 games to play based on the situation and location of a user.

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BB&T bank spreads leadership values via mobile game

North Carolina-based BB&T Bank has released a mobile video game application to aid the company’s community service efforts in sharing its leadership model with the world.

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Hasbro figures successfully bridge mobile, real-world play

Hasbro has sold one million Telepods figures allowing kids to blend the physical and virtual by teleporting real-life figures into mobile applications.

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Nike launches new app to create community for skaters

Nike recently launched a new mobile application called Nike SB that lets users participate in a global community of skaters by attempting challenges and uploading videos to the app.

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